Starting Nov. 18th, a select group of Target REDcard holders will join Target and David Stark on Pinterest, where Stark and his team will curate customized party-themed Pinterest boards.
Users will first answer questions about their personal preferences through Pinterest, in the form of a quick and easy questionnaire. Then they’ll be greeted by a personalized note from Stark and his team with a board of curated party inspirations for everything from recipes to playlists and photo booth ideas.
From Dec. 3rd to Dec 14th, Stark will create Pinterest boards for all Target guests, each built around four key design themes: elegant, rustic, winter wonderland, and groovy.
This isn’t the first time that David Stark and Target have joined forces. For more than a decade, they have teamed up to put on number of launch parties - including the Missoni for Target pop-up shop and the carnival themed Prabal Gurung for Target launch event.
Etsy Wholesale is a new business-to-business platform that helps retailers buy handmade goods from its community of makers. Major retailers such as Nordstrom and West Elm have already signed on to stock shelves with, and give national exposure to, the work of artisans.
According to West Elm press material on the Etsy partnership, the “goal is to bring authentic and handcrafted products into customers’ homes at a great value. [The] relationship with Etsy and Etsy wholesale is a big part of this. Etsy has become an incredible resource and curatorial filter on the handcrafted world.
The Curve Report found that 81% of Generation Xers and Ys say that if price and quality were equal, they’d prefer to buy a product from another person rather than from a company or brand. 64% say they’d pay 25% more for a product made by an artisan than by a major brand. Selling cookie-cutter, widely distributed merchandise just doesn’t cut it anymore when consumers have infinite shopping choices online.
Pottery Barn challenged five bloggers to style Pottery Barn’s Tanner Nesting Tables in two different ways. The retailer encouraged customers to view the bloggers’ Pinterest boards to see what inspired their “PINterior” designs, and encouraged customers to vote for their favorite design to name a winning blogger.
Brit + Co recently announced that they will be holding a Skillshare class. In the class, readers will will learn the essential technical skills of Photoshop with a little creativity. You’ll learn how to create your own usable design for three DIY photo projects, including: a customized wooden cutting board, a canvas market tote and your own set of holiday cards. The class will even show you how to turn your handwriting into a digital font.
Introducing Pinterest’s latest collaboration, “Place Pins.” This new feature was designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. Plus, Place Pins include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out.
Users can collaborate on a group board and plan ideas for weekend activities around town. Place Pins will be integrated with map apps from Google and Apple so users can get directions on their mobile devices. Foursquare is providing location data while other partners like Airbnb and OpenTable will provide content that can be pinned to the new maps.
Specifically, Pinterest has asked brands such as the Travel Channel, Conde Nast traveler and Thrillist to create inspiring boards to show consumers how exactly they can use this new feature.
Besides looking for recipes and hunting for fashions, Pinterest users like to pin places they have traveled or want to visit. The company says its users already create 1.5 million pins tagged to locations every day, adding up to 750 million total across the site.
Bloglovin, a site that allows you to add blogs you want to follow so you can read all of their new posts on one feed. The site is just over 6 years old, has 10 million monthly unique visitors and boasts a 93% female readership.
Bloglovin started out as a prettier version of an RSS reader, and it has evolved over time to be a portal for fashion and lifestyle content from the blog its users follow. The site shares many of the social-network-for-blogging tools that are familiar from Tumblr, but it can be used to read any blog site as well as larger news sites, too.
The Bloglovin community tends to like things that are different from more general interest sites.
“‘Fifteen non-alcoholic summer drinks’ was one of the most popular articles we ever had,” recalled Swenson. “We realized — this is not the stuff you’d see on Reddit.” - Bloglovin CEO Mattias Swenson
The majority of bloggers are women - there are about four million female blog writers in the US, or 62% of the total according to Nielsen. Common topics include style, healthy living, interior design and parenting. Plus, the readers are primarily women as well.
Struggling retailer JC Penney missed expectations with its third quarter earnings report Wednesday, proving it still has a way to go before it reaches profitability.
Despite its October sales increase, JC Penney reported $2.78 billion in third quarter revenue, missing analyst consensus and a decrease from last years revenue which came in at $2.93 billion. The company took a third quarter operating loss of $401 million, a figure that included a $36 million loss from shares of Martha Stewart Living Omnimedia.
Looking towards the holidays, JC Penney will invite customers to shop on Thanksgiving day.
Its its newest digital ad, fashion and lifestyle brand Kate Spade included a rolling display of items that were featured in a running banner below the ad. The items are clickable and link to the product page online.
Customers can keep watching the video campaign and the scrolling items and find something they might want to buy.
"Dear Topshop" is the latest campaign from the retailer that takes a 360 approach to making its presence known on- and offline. Giant touch screens and products with a Pinterest call to action will show up in selected stores which will allow customers to pin, share and shop. Other stores will have staff members armed with iPads, who can walk customers through all elements of the campaign.
Partnering with Pinterest, the campaign will center around customers creating and submitting inspirational boards for the Holiday season. The collaboration will feel personalized to each customer - categories such as “A Gift That Will Wow”, “All Things Sparkle” and “A Bit of Romance” will help users find the perfect gift. The top pinned products will be featured on the brand’s homepage every day.
According to The Curve Report, consumers are going back to basics. Consumers are beginning to demand the personal and intimate experience of ‘old-fashioned’ retail. Specifically, 71% of GenXers and Ys say they would rather shop in brick-and-mortar stores than online. And 84% of this same demographic says that they enjoy getting face-to-face help from the associates in store.
One brand seeking to bridge this gap between digital and analog retail is home improvement store, Lowe’s, which has created its own MyLowe’s app. The app combines on and offline shopping together by allowing customers to access shopper history, a personalized home profile, product reviews and more. This app serves as a platform to connect the informative power of digital retail with the personal feel of in-store shopping. This proves that customers can truly connect with an in store experience through their mobile phones.
Customers are now more willing to share their personal data in exchange for more tailored ads and better experiences in store. This information can help companies uncover insights about shopper dwell times, purchase patterns and the effectiveness of in-store marketing.
A study between Microsoft and IPG Mediabrands found the following statistics:
45% of customer said that they are willing to share data collected about them online if it means ads would be better tailored to their preferences
47% of women would willingly share their location with a retailer in return for a $5 credit and 83% of those surveyed would do so for a $25 credit
Williams-Sonoma partnered with Tennessee’s Blackberry Farm to create a Thanksgiving menu inspired by new recipes and old rituals. You can tour the 42,000 acre farm with photos, learn more about the farmers through Q&As, and receive tips from the farm’s entertaining expert on how to bring Southern hospitality to your home.
One Kings Lane partnered with Rue Magazine to show their customers that they too can host a fabulous dinner party, even if they only have small studio apartment.
Featuring tips from One Kings Lane senior manager of brand marketing - Meredith Frisco - readers get to view the dos-and-don’ts of hosting a party at your favorite local restaurant, tips on entertaining, and even a new cocktail recipe. Meredith brought her own disposable place mats and napkins from One Kings Lane and pulled off an intimate event at a public space.
For this holiday season, Target will try and win back customers by showing off prices in their advertising. This marks the first time since 2002 that Target is splashing dollar signs on TV around the holidays. Showcasing how the retailer wants to make sure that shoppers understand that Target is as cheap as they are chic.
Last year, Target eschewed some of the price wars around the holidays. It even also went upscale via a splashy partnership with retailer Neiman Marcus Group Inc. Target overestimated how well the lineup would sell, and the collaboration was considered a flop.
Target gets about a third of its $73 billion in annual sales from people who make less than $50,000 a year. This year, the discount chain is playing it safer with several initiatives to convey competitive prices, including a price-match policy that runs one week longer through Dec. 21 to try to woo less frequent visitors.
Brian Solis, author of What’s The Future of Business gives his opinion on what it takes for a brand to survive the new digital age. Overall, he stresses how the experience of the sale is just as important as the sale itself. Solis’ main points include:
Today, customer experiences are fed back into organizations, but their voice does not resonate throughout the corporate body. So, the future of customer relationships and business lies in experience architecture.
Businesses must believe that learning is part of innovation and innovation as such, must become part of the culture… it applies to product development as much as it does to services and experiences.
Social listening, research, and customer information are as important as ever but these experiences must be met with more than a research team.
Renew and redefine your vision for your brand, its promise and the experience you want to deliver